Director of Marketing

Hippodrome Theatre   Baltimore, MD   Full-time     Advertising / Marketing / Public Relations
Posted on May 1, 2024
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The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Baltimore along with marketing duties for the France-Merrick Performing Arts Center Presentations and M&T Bank Exchange. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward.


Duties and Responsibilities

  • Act as primary marketing contact for all bookings at the France-Merrick PAC and maintain positive relationships with Touring Press Representatives and promoters
  • Create ad plans for season subscriptions and single ticket campaigns for Broadway and select non-Broadway events with input from touring press representatives and leadership team
  • Lead weekly sales and inventory meeting
  • Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the President, and members of the ticketing team for both season ticket campaigns and individual show campaigns
  • Create fully integrated marketing plans including media planning and buying across all traditional mediums (TV, Radio, Out of Home, and print)
  • Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.
  • Negotiate promotional opportunities to complement paid placements and schedules
  • Nurture relationships with local media sales reps
  • Create new partnerships
  • Leverage the media dollars to gain trade, bonus, and added value placements
  • Monitor and analyze all campaigns and ROAS to make necessary updates to maximize profit
    • Review reports and analytics regularly to ensure KPIs, goals, and priorities of BAA are met and proactively adjust strategies when necessary
  • Thoughtfully develop customer service messaging as it relates to subscription opportunities, notifications, etc.
  • Oversee Broadway’s external publicist and PR strategy 
  • Communicate necessary information to patron facing positions (administrative assistants, service center, box office, etc.)
  • Work with Group Sales to guide marketing and sales messaging
  • Manage budgets and compile advertising settlements 
  • Engage leadership and ticketing in pricing analysis discussions including recommendations for dynamic pricing changes and strategic discounts
  • Oversee Marketing Manager and Sponsorship & Marketing Associate
  • With leadership team, support Hippodrome Foundation (HFI)’s development and educational efforts
  • Work closely with leadership team on overall marketing strategy of The Exchange 
  • Attend all opening nights in support of pre-show events, media nights, post-show parties, community events at The Exchange, etc.
  • Represent the FMPAC at community events
  • Ensure all assets are being used efficiently including, SMS, Hippodrome App, website, email, social, signage, and all communication avenues
  • Settle engagements with venue partners and tour company managers
  • Work with BAA National marketing and creative teams to develop new ideas and initiatives
  • Other duties as assigned




To perform the job successfully, an individual should demonstrate the following competencies:

  • Cooperation
    • Establishes and maintains effective relationships
    • Active listener
    • Offers assistance and support to co-workers
    • Works cooperatively in group situations
  • Adaptability
    • Able to work around unexpected changes of events or workload
    • Modifies a planned course of action based on new circumstances
    • Changes communication style to achieve the best results
    • Willingness to adapt and learn new skills to execute new initiatives
    • Ability to prioritize and manage rapidly shifting priorities
  • Functional Competencies
    • Strong MS Office Skills with emphasis on Excel
    • Excellent written and verbal communication
    • Strong sense of creativity and intuition
    • Ability to create lasting relationships to develop new business opportunities and work relationships.
    • Attention to detail and the ability to manage multiple projects at once are paramount to this position.
  • Team Orientation
    • Fosters team cooperation
    • Understands team roles and responsibilities
    • Supports group problem solving and collaboration
    • Willingness to help the team successfully execute projects



Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and/or Experience

  • Bachelor’s Degree in marketing, communications, and advertising preferred but additional experience may be substituted for education
  • 3-5 years’ experience in live event sales, preferred
  • Ticketing experience with Archtics, and Ticketmaster preferred
  • Google Ads certification is a plus
  • Relationship with local media sales reps in Baltimore is a plus



Communication Skills

  • Ability to read, analyze, and interpret media buys, media performance and sales reports
  • Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
  • Ability to write email, social media, and sales copy
  • Ability to effectively present information to internal staff and outside show and presenting partner representatives


Critical Thinking

  • Able to create specialized marketing plans for each individual production based on each show’s unique target audience
  • Remain nimble to shift strategies as needed based on reporting metrics and sales data
  • Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans


Physical Demands

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

  • Plan and produce various promotional and sales events
  • Set up and breakdown for off-site events
  • Some travel for company and industry-related events


Work Environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

  • Fostering a team spirit
  • Assisting with other departments needs as requested



The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.



We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.


Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.