Marketing Manager

Hippodrome Theatre   Baltimore , MD   Full-time     Advertising / Marketing / Public Relations
Posted on November 19, 2021
Apply Now

THE JOHN GORE ORGANIZATION is the leading developer, producer, distributor and marketer of Broadway theatre worldwide.  Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office.  Its productions span Broadway, Off Broadway, London’s West End, Japan and 47 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.

Summary

The Marketing Manager will be a vital member of the France-Merrick Performing Arts Center (FMPAC) marketing team supporting the President and Vice President of the Center and in collaboration with Broadway Across America’s Director of Regional Marketing. The FMPAC is managed by Broadway Across America in partnership with the Hippodrome Foundation (HFI). The FMPAC includes the historic Hippodrome Theatre as well as the M&T Bank Pavilion that is currently undergoing an $18 million renovation. The FMPAC is home to the Hippodrome Broadway Series, which is a presentation of Broadway Across America (BAA), and is also available for rent by private event planners and other non-Broadway live event promoters under the Hippodrome Live brand.

Duties and Responsibilities 

  • MARKETING
    • Act as FMPAC’s in-house marketing point person for all non-Broadway series events and the venue’s institutional advancement
    • Collaborate with Broadway Across America’s Director of Regional Marketing to schedule and execute email and social media content related to non-Broadway series events and institutional advancement
    • Respond to customer service and other direct inquiries on the venue’s social media channels
    • Assist with the trafficking of marketing assets for approval for all non-Broadway series events and the venue’s institutional advancement.
    • Organize, schedule and manage all venue marketing assets including, but not limited to, exterior building signage, flyer racks, interior banners and signage, Playbill ad space, etc.
    • Develop and oversee a brand ambassador program
    • Support occasional onsite activities including, but not limited to, Broadway series subscriber information tables, post-show chat backs with cast members, and other retention initiatives for the Broadway Series
    • Engage and maintain relationships with local restaurants, attractions, and other neighborhood business to provide exclusive discounts or promotions for Broadway series subscribers and to extend the reach of marketing and PR campaigns for non-Broadway series events
    • Manage the content on the FMPAC’s website

  • PUBLIC RELATIONS
    • Act as primary point of contact for all public relations inquiries, releases, etc. for the institutional advancement of the FMPAC and non-Broadway series events (including special events, institutional messaging, and crisis communication including weather delays, show cancelations, etc.)
    • Pitch press opportunities to local media outlets to promote the FMPAC, its venues, and staff that may not be tied to a specific sales campaign or Hippodrome live event
    • Coordinate and manage all media events for the FMPAC with Broadway Across America’s Director of Regional Marketing
    • Build and maintain an in-house media list to distribute non-Broadway series related releases
    • Source and manage external event calendars and listings for all events at the FMPAC
    • Engage and nurture relationships with Downtown/Arts related organizations and other community partners for the advancement of the FMPAC
    • Assist HFI’s Education Director in the coordination and planning of master classes and other educational and community engagement opportunities at the FMPAC. Garner appropriate media coverage, when possible.
    • Document all press coverage and milestone events for both marketing usage and archival purposes for the FMPAC.
    • Create and execute non-Broadway series show related community and media events, as needed.
    • Manage the public relations and community engagement plan for the M&T Bank Pavilion.
    • Assist in the coordination of Playbill approvals and delivery for all applicable events at the FMPAC.
    • Assist in the creation of programs for non-Broadway series public events.
  • Other duties as required to assist the FMPAC office which can include, but is not limited to, administrative responsibilities, public relations, promotions, partnerships, and events.

 

Competencies 

To perform the job successfully, an individual should demonstrate the following competencies: 

  • Cooperation 
    1. Establishes and maintains effective relationships
    2. Active listener
    3. Offers assistance and support to co-workers
    4. Works cooperatively in group situations

  • Adaptability
    1. Able to work around unexpected changes of circumstance or workload
    2. Modifies a planned course of action based on new circumstances
    3. Changes communication style to achieve the best results
    4. Able to prioritize projects and meet deadlines

  • Functional Competencies
    1. Looks for ways to improve and promote quality
    2. Demonstrates accuracy and thoroughness
    3. Critical thinker that makes data-driven recommendations and decisions

  • Team Orientation
    1. Fosters team cooperation
    2. Understands team roles and responsibilities
    3. Supports group problem solving

.

Qualifications aka KSAOs 
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions..

Education and/or Experience

  • 3+ years of experience interest in marketing, advertising, and/or public relations. Theater or live entertainment experience preferred.
  • Bachelor’s Degree in Communications, Marketing, Advertising, Theater, or Arts Administration.
  • Additional experience may be substituted for education.
  • Proficient in Microsoft Office.
  • Experience with website content management system (CMS) preferred.
  • Experience with email marketing automation software preferred.
  • Experience with all social media platforms required; knowledge of platforms’ advertising and reporting capabilities preferred.
  • Experience with visual creative platforms such as Photoshop, InDesign, Canva, preferred.
  • Exceptional attention to detail and highly organized with the ability to lead and/or manage multiple projects and deadlines in a fast-paced environment.

 

Communication Skills 

  • Ability to read, analyze, and interpret instructions, timelines, and marketing guides.
  • Ability to respond to common inquiries or complaints from promoters, partners, or members of the industry.
  • Ability to write marketing, sales, and public relations related materials that conform to prescribed style and format.
  • Ability to effectively present information to colleagues and clients

 

Critical Thinking

  • Strong analytical and problem solving skills
  • Able to create dynamic marketing strategies under the direction of the Regional Director of Marketing for each show to maximize visibility with target audiences.

 

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

  • Restock venue collateral
  • Help arrange front of house signage
  • Escort talent or greet guests

 

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

  • An open office environment with frequent interruptions and employee traffic.
  • Noise and distractions from productions and/or an active office setting
  • Cool temperatures from air conditioning.

 

Acknowledgement
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Salary requirements and a cover letter must be included for consideration.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

VACCINATION REQUIREMENT
All employees working in our offices or affiliated venues are required to obtain and maintain up-to-date COVID-19 vaccinations. Those (i) who are disabled or who have a qualifying medical condition that contraindicates a COVID-19 vaccination, or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from the vaccination requirement. 

 

EQUAL EMPLOYMENT OPPORTUNITY
The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.